15 Years of Helping Australians Live a Better Retirement

03 June 2019

On the 3rd of June 2004 Australian Seniors Finance launched with one simple purpose – to help Australians live a more comfortable retirement. While a lot has changed over the last fifteen years (including our name – we became Heartland Seniors Finance in 2015), this purpose has not.

Throughout this time, we have been a leader in the Australian equity release sector, playing a key role in creating industry standards that protect reverse mortgage customers. Many of these standards have become enshrined in legislation and reverse mortgages are now one of the most heavily regulated consumer finance products in Australia.

Heartland researched extensively internationally to develop our product. We found that seniors need a product that is simple, yet flexible, and that provides considerable protection. We understood that this product needed to be supported by a thorough application process to ensure that customers make an informed decision. This helped us develop a product which we believe is the best reverse mortgage available, not just in Australia, but in the world. We continue to invest in enhancing our product to ensure it remains market leading.

Heartland is proud to have helped over 17,500 Australians live a more comfortable retirement. Our customers have released almost a billion dollars of equity to complete home improvements, travel, consolidate debt, pay for medical expenses and just take the stress out of everyday expenses.

I would like to take this opportunity to thank the Heartland team, past and present, for their hard work and the genuine care they demonstrate for our customers every day. I would also like to thank Heartland’s partners, including our network of accredited brokers. Most of all, I would like to thank our customers. You are the purpose this business was founded 15 years ago and you remain our purpose. We look forward to serving you for many more years.

Kind regards


Andrew Ford


Information provided is accurate as at 3 June 2019 and may change from time to time.