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World Elder Abuse Awareness Day

15 June 2021

World Elder Abuse Awareness Day is commemorated each year on 15 June to highlight one of the worst manifestations of ageism and inequality in our society, elder abuse.

At Heartland we are proud to have helped over 21,000 Australians live a more comfortable retirement with our reverse mortgage. We aim to provide customers with peace of mind and have a culture that places significant importance on the duty of care we have for every customer. Heartland is passionate about spreading awareness about elder abuse, and ensuring our processes are aligned to detect and prevent it from occurring.

What is elder abuse?

According to Seniors Rights Victoria, elder abuse is mistreatment of an older person that is committed by someone with whom the older person has a relationship of trust such as a partner, family member, friend, or carer. It may be physical, social, financial, psychological or sexual and can include mistreatment and neglect or violating an older person’s basic right to feel safe. Sometimes family, friends and carers may not know that their actions amount to elder abuse.

For more information, including how to spot red flags and warning signs of financial abuse, read our Elder Abuse Guide.

Detecting and preventing elder abuse at Heartland

At Heartland, we take our duty of care seriously and have extensive processes and procedures in place to detect and prevent elder financial abuse.

Heartland’s staff look for red flags throughout the life of our loans, and investigate further when required. Our team will ask questions, and take action, to ensure that we support our customers in making a decision to take out a reverse mortgage.

Doing the right thing is one of Heartland’s core values, which is why we are also 100% committed to the Banking Finance Oath, and are proud to serve our customers in an ethical and responsible way – where they are an individual not just a number.

In addition to our internal processes, Heartland also hosts information on our website that customers and staff can refer to at any time which includes our Elder Abuse Guide, Vulnerable Customer Statement, and Borrower Protections.

If you suspect you or someone you know is experiencing elder abuse, you can call the national elder abuse phone line for assistance on 1800 ELDERHelp (1800 353 374).

Alternatively, if you require crisis or emotional support you can also call Lifeline’s 24-hour support line on 13 11 14.

Heartland is always here to help. If you have a loan with us, and suspect you may be victim to elder abuse, or would like to speak to one of our team, please call 1300 889 338 or you can email [email protected]. We are here to help you.

Information provided is accurate as at 15 June 2021 and may change from time to time.